Ford India Suspends Booking For EcoSport

Ford India on Wednesday suspended bookings of some of the variants of its compact SUV EcoSport. The demand for the Ford EcoSport is huge and Ford India dealers across the country are not able to meet the huge demand as the car maker has a limited capacity at its new dedicated assembly line. Ford India on Wednesday said it has stopped bookings of some of the variants of its compact sports utility vehicle ‘EcoSport’ in the wake of heavy demand, which has resulted in waiting periods stretching to many months. Bookings for the base, mid and top end versions of the diesel powered EcoSport variants have been stopped temporarily at many Ford India dealerships on a case to case basis. Also, some dealers have stopped accepting bookings for the the Titanium Option variant of the EcoSport with the EcoBoost turbo petrol engine. Although bookings of the 1.5 liter petrol engined model don’t seem to be affected by the high demand. “We are witnessing an extended waiting period on certain variants and have temporarily stopped taking bookings on a few variants,” a Ford India spokesperson said without specifying details. The company also did not share the amount of booking backlog. Ford India had launched the EcoSport on June 26 and the company had said it received 30,000 bookings within 17 days of the launch of the vehicle. According to SIAM figures, till July the company has sold 8,717 units of EcoSport and in July it clocked 4,715 units.

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Ford India Records Best-Ever Monthly Sales In July

In a recent Press Release Ford India stated that they have recorded the highest-ever monthly sales in its history, in combined domestic wholesales and exports for the month of July. Ford India sold 12,338 domestic wholesales and export units in July. This is a surge of 48 percent year-on-year. Ford India sold 7,867 wholesale units domestically, a 26 percent increase compared to July 2012. Exports touched an all-time of high of 4,471, it’s highest export number ever with an increase of 114 percent year-on-year from 2,087 units. “Despite the near-term difficulty in the economy, our customers have put their trust in the urban SUV EcoSport and the Figo. It’s encouraging to see customers visit our showrooms, ready to experience new emerging segments that are driving growth,” said Vinay Piparsania, Executive Director, Marketing, Sales and Service. Also the all-new Ford EcoSport received 30,000 bookings in the first 17 days after its launch, creating high dealer traffic and sales momentum, in contrast to the overall macroeconomic challenges facing the subcontinent. In July, Ford India commenced shipments of the EcoSport to South Africa, Mexico and Aruba. The company inaugurated a dedicated car parking yard at the Chennai port to handle the increased export vehicle volume more efficiently. “With Chennai strongly positioned as a regional export hub for Ford, we are excited to register the highest-ever exports too and are hopeful that the Chennai-built vehicles will satisfy customers in international markets.” he concluded. Established in 1995, Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta, Ford Classic, Endeavour, and the most recently launched Ford EcoSport for Indian market.

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